![]() Welcome emails are an effective means of connecting with consumers transitioning from prospect to interested customer. They lead to revenue: Only 58% of brands send a welcome email to new subscribers, yet on average, welcome emails generate up to 320% more revenue than other promotional emails.It’s the moment when your audience is most attentive-take advantage of this prime opportunity to share valuable information, special offers, or exclusive content that moves the reader further down the funnel. They open the door to further engagement: Welcome emails have higher open rates than most promotional emails.By delivering on what you promised during sign-up, you start establishing trust, a cornerstone of any successful relationship. ![]() They create trust and credibility: A well-crafted welcome email can significantly impact your brand’s credibility.Not sending a welcome email is a little like ignoring a customer when they walk into your store. They help establish the relationship: When someone signs up for your email list, they expect to receive a welcome email to confirm their signup and kick off their relationship with your brand.So, why is it important to send welcome emails? Here are some of the main benefits: Typically, you’ll send a welcome email soon after someone gives you their email address for the first time, such as when they sign up for your newsletter, download a guide from your website, or start a free trial. More accurately, a welcome email is the first communication that you send when a buyer reaches a new stage in your relationship. So, what exactly is a welcome email? It’s not necessarily your “first impression” with a buyer since the recipient has already engaged with your sales team or marketing content. ![]() After all, your welcome email sets the foundation of your branding and helps to establish the connection you have with your customers or potential customers. In both cases, a person has made a commitment to your company based on what you’ve shown them so far, and you have a wonderful opportunity to capitalize on that positive sentiment.Ĭonsidering that welcome emails boast four times the open rate and five times the click-through rate of a standard email, it’s important to ensure that your content is on its A-game. ![]() That’s just as true for a website visitor who subscribes to your newsletter or other marketing content. When a prospect makes the decision to become your customer, you want to roll out the red carpet for them.
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